Plans are being drawn up on how the Royal Welsh Showground can be used more during the year - a project which may include redeveloping parts of the site.
The Royal Welsh Agricultural Society (RWAS) is drawing up a “masterplan” on how the site, which is home of the iconic Royal Welsh Show as well as the Winter Fair, and the Smallholding and Countryside Festival, can be used more effectively throughout the year.
Proposals from this study are set to be released early next year. The process is being supported by the UK Shared Prosperity Fund and will see the RWAS collaborating with planning experts Owen Davies Consulting.
The RWAS have said they are looking to “revitalise and reimagine the Showground” by “ensuring its continued relevance and success for generations to come”.
The Society has said that the key objectives of the study will be “enhancing existing facilities and the running of major events” as well as working out ways to “maximise its contribution to the local and regional economy”.
They will also be looking towards “minimising the environmental footprint and enriching the cultural and educational offerings of the Showground.”
RWAS Chief Executive, Aled Rhys Jones said: "The Royal Welsh Showground has been an integral part of the Welsh rural economy and culture for generations.
“This masterplanning and visioning study represents our commitment to shaping its future in a sustainable, inclusive, and forward-looking manner.
“We look forward to participating in this exciting journey with our local community and stakeholders as we chart a course for the next chapter of the Royal Welsh Showground."
The RWAs added that the study will identify “a coordinated range of opportunities, set within the national and Mid Wales context, for new investment and development”.
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